Updated e-commerce pages and checkout flow for a frictionless path-to-purchase
Overview
Ashley Stewart is an American plus size women's clothing company and lifestyle brand. Among my responsibilities on this project, I led the creation of global library of styles and components that could be used across the e-commerce platform. This library was used to overhaul product pages and the checkout experience.
Details
Role
Product Designer
Client
Ashley Stewart
Agency
Mojo
Year
2021
Our team worked to establish a modernized look for product pages while working within the constraints of the Salesforce platform. Pages were updated to promote focus on visual content with a simple typographic approach.
Global styles
Until this point, no library had been used and a lack of consistency was apparent across the experience. An audit of the current experience was conducted and existing styles were translated into a functional library of typography, color and global components.
Cart and Checkout
Balancing business goals with user experience meant devising a strategy around progressive disclosure. Introducing quick add functionality made adding products seamless, like the physical shopping experience. Collapsable sections on a single page reduced clutter and created inline surfaces for upselling products and credit card offers.
