Defined motion and animation strategy for digital and web experiences.

Motion Design

Animation

Strategy

Lottie

Overview

MongoDB is a cross-platform document-oriented database program. After undergoing an in-depth rebrand, the creative design team needed direction for how to apply motion and animation within the new brand system. I worked directly with the marketing team and a freelance animator to explore motion styles, create animated content & define a strategy for digital environments.

Details

Role
Motion Designer
Client
MongoDB
Year
2022

Animating with Lottie

My first task was to create animated icons and illustrations for marketing pages. I created custom animations in after effects and used the Lottie process to translate them into JSON using the bodymovin plugin for universal use.

Motion Strategy

It quickly became apparent that creating a style needed some guard rails and guidelines. Looking through a strategic lens allowed us break down the intent, impact and attributes of motion/animation within digital contexts at macro and micro levels.