Created a template system for email communications around wellness+ content
Overview
RiteAid is a pharmacy chain and online retailer. As part of a larger organizational transformation, I streamlined email creations and production. Built a template system that could facilitate quick turnaround times, rapidly changing content and required approvals.
Details
Role
Product Designer
Client
Rite Aid
Agency
Mojo
Year
2021
Email campaigns were the lifeline of RiteAid and their customers during Covid-19. These emails served as the main source of communications around immunizations and health policy updates. Weekly sends required a collaborative effort across content writing, sourcing and production. A template system was built in Figma to easily "plug-in" content for client reviews and approval.
Process Transformation
A redundant and high-touch process for developer hand-off was making it difficult to make agile changes as needed. We proposed an updated process entirely in Figma that would allow for dynamic content updates, easier exporting, and development.
